If you are concerned about optimizing your website in search engines, you need to pay special attention towards the Meta description and product description of your online store. It has the ability to create a tremendous impact on your search engine rankings. Along with that, you will be able to receive the rankings that you deserve in search engine results pages. As a result, you will be able to attract customers with minimum hassle as well.
What exactly is a Meta description?
Before you learn how to write a Meta description, you should have a clear understanding on what exactly a Meta description is. When you search for something on the internet, you will see a small description under the links, which will assist you to get a better understanding about the content that you can expect from the web page. This is known as the Meta description. If you can add an eye-catching, relevant and a detailed Meta description, you will get the opportunity to increase the number of visitors to your website and then covert them into buyers.
How do I write a good Meta description?
There are few ground rules, which you need to follow when writing the Meta description, so that you can end up with effective results in the long run. Here is a list of some of the most prominent rules out of them. Every person who writes Meta descriptions should keep these rules in mind.
Use an attractive title along with a description
When people see your Meta description, they should get the interest to click on the website link and go through the content offered by your website. In order to do that, you must use an action oriented language when writing the Meta description. Action oriented language is all about writing an attractive description based on an action copy. Then the readers will be able to figure out what they can do after clicking on the link. You can use verbs such as “Grab”, “Discover” and “Learn” inside the attractive description to tempt the readers to go for the next step.
Stick to the recommended Meta description length
Your Meta description should not be a lengthy one. You should always try to write it under 158 characters. It is true that leading search engines such as Google doesn’t count the Meta description to see how many characters are there. Instead, they use pixels to measure meta title length. If the meta description length is higher than a threshold value, the remaining will be cut off. But if you stick to the 158 character limit, you will be able to make sure that you stay within the recommended length of the search engine as well.
Provide a benefit or a solution
It is important for you to provide a benefit or a solution to the people who see your Meta description. People tend to use search engines when they are looking for something. When those people see the solution in the Meta description, they would go ahead and click on the link as well. Hence, you need to think about including a benefit or a solution offered by your web page in the Meta description. It should be a short sentence because you need to restrict the Meta title length to the 158 character limit. However, it should be a clear solution or a benefit as well. Then you will get the opportunity to sell what you offer for the people in need.
Make it relevant and specific
It is extremely important for you to make the Meta description relevant and specific for the readers. People who have experience with using search engine know generic and predictable meta descriptions when they see them on search engine results pages. That’s where you should think about including descriptive words in the Meta description. In here, you need to have a clear understanding about the difference that exist in between descriptive words and fluff words. In addition, you need to try your best to get connected with the audience through meta description. Then you will get the opportunity to increase the number of people who click on your description.
Never deceive the search engine users
Last but not least, you need to be careful not to deceive the people who use search engines through your Meta description. If you use a deceiving Meta description, you will be able to increase the number of visitors. But as soon as the visitors figure out that they have been deceived, they will go ahead and hit the back button immediately. This can create a negative impact on your search results because the time that people spend in your website is extremely low. Therefore, you need to take a look at the long term negative consequences before you use deceiving Meta descriptions in the website.
How to write good product descriptions?
Now you are aware of how to write a good meta description. Along with that, you need to understand how to write product descriptions.
You can keep the above tips in your mind when writing product descriptions as well. Make sure that the description is related to the product. You need to explain features of the product and tell how those features will benefit the people who purchase the product. Along with that, you should also include all specific product specifications. Then you can make sure that the product description is perfect and potential customers don’t need to refer to any other source to get information that they need.
You should also sprinkle targeted keywords in the Meta description and product description. You should do it while maintaining proper keyword density, so that you will not be penalized for keyword stuffing.
If you keep the above mentioned tips in mind, you will get the opportunity to come up with an appropriate Meta description and product description and experience all the benefits that are linked with it.